Applying persuasive techniques in an online learning environment: A mixed-method study

Lakshmi Krishnamoorthy; Zahira Merchant

doi:10.29333/pr/12933

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Lakshmi Krishnamoorthy ¹ ^* , Zahira Merchant ¹

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¹ San Francisco State University, San Francisco, CA, USA^* Corresponding Author

Abstract

Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.

Keywords

persuasive designs
mixed-method research design
online learning environment
challenges in applying persuasive design techniques
instructional/learning designers

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

PEDAGOGICAL RES, Volume 8, Issue 2, April 2023, Article No: em0156

https://doi.org/10.29333/pr/12933

Online publication date: 02 Feb 2023

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How to cite this article

APA

Krishnamoorthy, L., & Merchant, Z. (2023). Applying persuasive techniques in an online learning environment: A mixed-method study. Pedagogical Research, 8(2), em0156. https://doi.org/10.29333/pr/12933

Vancouver

Krishnamoorthy L, Merchant Z. Applying persuasive techniques in an online learning environment: A mixed-method study. PEDAGOGICAL RES. 2023;8(2):em0156. https://doi.org/10.29333/pr/12933

AMA

Krishnamoorthy L, Merchant Z. Applying persuasive techniques in an online learning environment: A mixed-method study. PEDAGOGICAL RES. 2023;8(2), em0156. https://doi.org/10.29333/pr/12933

Chicago

Krishnamoorthy, Lakshmi, and Zahira Merchant. "Applying persuasive techniques in an online learning environment: A mixed-method study". Pedagogical Research 2023 8 no. 2 (2023): em0156. https://doi.org/10.29333/pr/12933

Harvard

Krishnamoorthy, L., and Merchant, Z. (2023). Applying persuasive techniques in an online learning environment: A mixed-method study. Pedagogical Research, 8(2), em0156. https://doi.org/10.29333/pr/12933

MLA

Krishnamoorthy, Lakshmi et al. "Applying persuasive techniques in an online learning environment: A mixed-method study". Pedagogical Research, vol. 8, no. 2, 2023, em0156. https://doi.org/10.29333/pr/12933